We put authentic craftsmanship in the center, right where it belongs.

Knuup rugs are handmade with love in the Atlas Mountains in Morocco. They combine the quality and character of traditional craft with contemporary design. We also offer a curated selection of vintage berber rugs and poufs.

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The RELJEF collection

Preserving and continuing traditions

The Amazigh tribes in the Atlas Mountains have been weaving rugs for thousands of years. They posess an immense cultural heritage and know-how in creating these rugs. To this day, we're making our rugs following the same process, helping to preserve and continue these traditions.

with respect for the environment & the person behind the product

Our products are eco-friendly at the source. We also plant a number of trees for every purchase. And to make sure our artisans are well too, we only work together with ethically managed cooperatives.

Poufs / Floor cushions